WalkaboutNYC: Adding RSVP and personality to an event
Problem
For years, WalkaboutNYC was an open walking tour of NYC tech startups.
As we grew up and bigger, we needed a system to prevent overflow at our event spaces.
Challenge
We needed to create a system to help people reserve their spot on tour and also help participating startups prepare for visitors... with a very short deadline.
My role
- Wireframed and designed interactions
- Designed logo and branding
- Developed illustration and CSS animations
Designing mobile first
Because people would spend most of their time using this site while walking around the city, designing mobile first was important to create a concise interface.
Adding flare with the extra real estate on desktop
WalkaboutNYC was a fun and inviting event so there were moments to let that shine through on the desktop site.
Print design extras
This was a real-life event so I was able to design signage for our kickoff spaces and totebag swag for all our participants.
Learnings and lessons
- After our redesign, we were able to guage how well our events went. We would usually sell out of seats in under a week!
- With the success of this event, we created a similar one to explore NYC agencies
- Through email feedback, we made improvements to the site like adding a pinned map and shareable itineraries
- I wish we had more resources for improvements like adding startup logos to the maps page, exporting your route to Google maps, and adding more ways to create an account other than SSO